Abstract
In this article on the basis of the analysis of qualitative inquiries of consumers and their solvency to classity the buyers by commodity sectors and the consumer segments of the market. The methodological approach to forecasting of a possible range of change of the basic indicators of the commodity offer for each commodity sector of the market that raises validity of a choice firm of strategic zones of the managing is offered. The most typical produktovo-market strategy for each consumer segment of the market are defined. Taking into account life cycle of demand for the goods dynamics of change of current strategy and consumer segments of their positioning reveals. Consumer "migration" on consumer segments as a result of change of conditions in the market, qualitative inquiries and solvency of buyers is analyzed. In article communication between produktovo-market and resource strategy of firm reveals. Competitiveness of the goods is offered to be considered not only from the point of view of its profitableness for firm and success of produktovo-market strategy of its positioning in this or that consumer segment of the market, but also from the point of view of break in an intensification of manufacture, success of resource strategy of firm. Thanks to good resource base the firm can raise consumer efficiency of the goods, plan strategy of long-term growth.
Keywords
market, goods, demand, offer, commodity sector, a consumer segment of the market, strategic zone of managing, a strategic zone of a resources consumption, strategy, resource
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