Abstract
In article the theoretical questions connected with development of the theory of the social capital of the organization are considered. Attempt to define a place of such concepts, as «the social capital of the organization», «social potential», «social networks of the organization» in structure of potential of social networks of the organization is undertaken. It is shown, how escalating and realization of potential of social networks of the organization leads to increase in the added cost of the organization.
Keywords
potential of social networks of the organization, reserves of potential of social networks of the organization, social potential, social capital of the organization
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