EXTERNAL AND INTERNAL ENVIRONMENT OF ENTERPRISE: INTEROPERABILITY ISSUES
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EXTERNAL AND INTERNAL ENVIRONMENT OF ENTERPRISE: INTEROPERABILITY ISSUES
Annotation
PII
S0207-36760000402-1-1
Publication type
Article
Status
Published
Edition
Pages
157-172
Abstract
The present paper contains the analysis of industrial market specifics during the postcrisis period, relationship market statements are systematized regarding the industrial market, the management system for ‘supplier-customer” relationship marketing is introduced, the major methodic approaches to measure industrial customer satisfaction are classified and the author’s system of interfirm relationship quality criteria is developed.
Keywords
interfirm relationship, relationship marketing, industrial (business-to-business) market, relationship management, value, customer satisfaction, loyalty, supplier, customer, business partner
Date of publication
01.12.2011
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312
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