MARKETING MANAGEMENT IN COMPLEX SOCIO-ECONOMIC SYSTEMS
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MARKETING MANAGEMENT IN COMPLEX SOCIO-ECONOMIC SYSTEMS
Annotation
PII
S0207-36760000338-0-1
Publication type
Article
Status
Published
Edition
Pages
87-95
Abstract
In the article an agroindustrial complex is examined as a difficult socio-economic system. The necessity of perfection of management is grounded on макро-, мезо- and microlevel on the basis of the use of instruments of маркетинг-менеджмента, in a most degree adapted to the market laws.
Keywords
socio-economic system, agro-industrial complex, marketing, management, management methods, marketing-management
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